DELRAY, Fla. — President Obama began his final push and pitch to voters by unveiling a glossy 20-page booklet on his plan for a second term, after critics from both parties charged he needed to give more details on what he’d do with four more years in the White House.
With just two weeks left until Election Day, the multi-platform roll-out includes 3.5 million copies of the plan in print, 1.5 million given to field offices to give out, direct mail, online and TV components. Surrogates will also be pumping the plan at various events.
Obama talked about the new pitch in Delray, Fla. Tuesday morning, a day after the final presidential debate where he sparred with Mitt Romney on foreign policy the night before.
“I’ve laid out a plan for jobs and middle class security,” he said. “And unlike Mitt Romney, I’m actually proud to talk about what’s in it — because my plan actually will move America forward. And by the way, the math in my plan adds up.”
The Obama campaign also released a new 60-second television ad hitting several battleground states including New Hampshire, Virginia, North Carolina, Florida, Ohio, Wisconsin, and Colorado.
In the ad, the president looking directly into the camera says, “Here’s my plan for the next four years: Making education and training a national priority; building on our manufacturing boom; boosting American-made energy; reducing the deficits responsibly by cutting where we can, and asking the wealthy to pay a little more.”
The ad makes a turn from recent weeks where the campaign did more attack pieces.
The plan doesn’t necessarily present any different or new ideas that the president hasn’t already talked about, but it puts it in a clear and concise format.
“President Obama is offering no new ideas and his failed policies will lead to four more years just like the last four years. The President is just doubling down on the same policies that have led to a stagnant economy, greater government dependency, and trillion dollar deficits. Mitt Romney has a Plan for a Stronger Middle Class that will create 12 million new jobs, lift people out of poverty, and deliver a real recovery to the American people,” Romney Deputy Press Secretary Amanda Henneberg in response to the ad.
At Monday’s debate, Romney hammered the president’s economic plan. “The president’s path will mean a continuing declining in take-home pay. I want to make sure take-home pay turns around and starts to grow. The president’s path means 20 million people out of work struggling for a good job. I’ll get people back to work with 12 million new jobs.”